21 November 2021 Solving the Identity Puzzle in a Cookieless World: A Beginner’s Guide published by IPONWEB
28 September 2021 Chapter II: How Publishers Can Utilize Their First-Party Data to Maximize Revenue published by IPONWEB
04 August 2021 Chapter I: The Beginner’s Guide to First-Party Data in Programmatic Advertising published by IPONWEB
05 November 2021 Chapter III: 5 Unique Ways Advertisers Can Leverage Their First-Party Data published by IPONWEB
30 November 2021 Chapter IV: The Challenges of Building a First-Party Data Strategy (And How to Solve Them) published by IPONWEB
23 July 2021 Rise of the Machines: The Evolution of Machine Learning in Media Buying published by IPONWEB
19 November 2021 Watch: Joe Meehan on the Path to Programmatic Maturity (ATS London 2021) published by IPONWEB
28 October 2022 Q&A: SKAdNetwork 4.0 and the Future of Mobile Advertising with Ionut Ciobotaru published by
13 March 2023 Organic Poaching & The Truth About ROAS in Mobile App Advertising published by Rob Taylor
13 December 2021 Criteo’s CEO Megan Clarken On Why The IPONWEB Deal Is All About First-Party Data published by AdExchanger
10 May 2021 What publishers need to measure for healthy header bidding published by Digital Content Next
14 January 2021 5 questions brand marketers should ask when considering in-housing programmatic published by Campaign Asia
13 January 2021 Will the Third-Party Cookie’s Demise Make Client-Side Header Bidding Obsolete? published by AdMonsters
14 December 2020 2021 predictions – TV advertising well-positioned; lines blur between user consent & identity – IPONWEB and BidSwitch published by Marcom News
16 November 2020 Future-proofing programmatic: hybrid in-housing, getting control of your data & leaning into change published by The Drum
11 September 2020 Meet the People Behind Adtech: Q&A with Niraj Nagpal – IPONWEB published by PubLift
20 August 2020 Use of in-house programmatic trading desks has quadrupled since 2016 published by Campaign
09 October 2019 Broadcasters Must Digitise Ad Buying, or Risk Losing More Money to Social Platforms published by Video Ad News
12 August 2019 Using Data and Intelligence to Drive Digital Scale for DTCs: Q&A with IPONWEB published by DTCDaily
02 May 2019 New Currencies are Causing Broadcasters to Under-Price Inventory published by Video Ad News
02 May 2019 Optimal Price Discovery Helps Media Buyers Combat the Shift to 1st Price Auctions published by MarTech Series
02 May 2019 As the Streaming Wars Heat Up, User Experience is Becoming Even More Crucial published by Video Ad News
09 April 2019 FROM LINEAR TV TO OTT AND CONNECTED TV ADVERTISING IN ASIA published by Digital In Asia
29 March 2019 Programmatic Snapshot – a BidSwitch Bird’s Eye View of the Programmatic Market published by Mobile Marketing Magazine
24 February 2019 Tear Down These Walls: The Future of Programmatic is Customizable published by Platform 161
08 February 2019 How consumer privacy regulation creates opportunities for publishers published by Digital Content Next
14 December 2018 Publishers, brands and agencies are not doing enough to combat ad fraud published by The Drum
27 November 2018 Video Platforms Need Content, Customer Relationships and Tech to Thrive says IPONWEB’s Mryasova published by VideoAdNews
29 October 2018 We Need to Set the Ground Rules for Programmatic Auctions says BidSwitch’s Barry Adams published by Video Ad News
08 August 2018 Close to half of media agencies use their own programmatic buying solutions published by The Drum
08 June 2018 The Next Few Months Will Prove if Accenture is Ready to Enter into Programmatic published by Performance IN
24 November 2017 IPONWEB’s Nathan Woodman Discusses Supply Path Optimisation published by ExchangeWire
10 October 2017 Can Broadcaster Alliances Overcome the Hurdles to Addressable TV Advertising? published by VideoAdNews
29 September 2017 Local tech, data and media is key for digital growth in Asia Pacific, says IPONWEB’s Ryan Pestano published by The Drum
25 July 2017 TV Industry Can’t Afford to Overlook the Convergence of Martech and Ad Tech published by VideoAdNews
04 July 2017 Programmatic TV, OOH & Audio – ExchangeWire Talks with IPONWEB published by ExchangeWire
16 June 2017 The TV Industry has to Stop Fighting Yesterday’s Battles says IPONWEB’s Golbere published by VideoAdNews
05 June 2017 Walled Gardens Don’t Deserve Their Bad Reputation says IPONWEB’s Golbere published by VideoAdNews
24 April 2017 Enriching RTB could enrich the open marketplace, why are we waiting? published by The Drum
05 January 2017 Podcast: Nate Woodman on AdExchanger about Proprietary Machine-Learning Models published by AdExchanger
03 October 2016 First Party Systems are Required to Balance the Goals of Sellers and Buyers says IPONWEB’s Golbere published by VideoAdNews
05 October 2016 TV sees programmatic as a way to Exploit Digital’s weaknesses in Fraud & Viewability published by VideoAdNews
23 September 2016 IPONWEB CEO, Dr Boris delivers ATS 2016 Keynote on ‘Closed-loop Machine Learning’. published by ExchangeWire
23 September 2016 BidSwitch’s Barry Adams Discusses the Evolution of the Programmatic Ecosystem with ExchangeWire published by ExchangeWire
04 July 2016 Programmatic TV, OOH & Audio – ExchangeWire Talks with IPONWEB published by ExchangeWire
22 June 2016 TraderTalk – How to Optimise the Programmatic Advertising Ecosystem published by ExchangeWire
18 December 2015 The Machine-Learning Revolution – Artificial Intelligence for Business published by Raconteur
02 December 2015 Programmatic TV Uncovered: IPONWEB’s Brian Golbere Explains Specifics of the Dish SSP with ExchangeWire published by ExchangeWire
